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How to sell a product sell everything to everyone in the OK method. I want to teach you how to sell so well that people literally do they will open their wallet and say: your wallet and say, “Get my money!” But before I give you this method, you have to promise me something: That you will only use this method for good. And you will not manipulate. If you can’t promise that, you’re a sociopath, don’t watch this video. I’m ready to bet that at some point in your life, you had to sell something. Could this be a Natural Product, you could sell yourself in a job interview, it can be persuasive talking as you sell your ideas. How would it look if you could have a formula, sort of a universal key in your back pocket, who can you pull out, put it in the lock and it works every time? I want to teach you this simple just 4-part formula here in this video.
It will work the next time you have something to sell or a job interview. In fact, what you were looking at until this moment, was the same formula I teach you. If you’re still watching and I have your attention, it obviously works. Lastly, I owe a confession: This is a concept I took from Mike Del Ponte on the social triggers podcast. Now let’s move on to the 4 P. Method. how to convince anyone to buy what you sell 1. P – Promise – Promise You know that advertisers spend millions of dollars in just 60 seconds of advertising. Let’s say they can’t “catch” someone In those first 5 seconds, they probably won’t be able to do the next 55 In the movie theater, the directors focus on the months before the end to become perfect, because they know it sets the tone for everything, which they will do next.
Always Forward, Whatever You Sell Again: Job Interviews, Physical Products, Ideas, set the tone of that first sentence. This is called the Promise. This is a small strong phrase. My example in this video: Today I’m going to teach you how to sell so well, that people would literally open their wallet and say, Take my money This is the tone of what follows – you know I’m talking about selling, you know what this video is about.
After you do this, let’s move on to the next “P” The next “P” – picture. Painting, Performance, visualization. Dirty Occupation Mike Growe told a great story on the Tim Ferris Podcast, about how he got into television. He bet with a friend that he will go to QVC audition. You know, those midnight shows, who sell jewelry to anyone who doesn’t need it, who doesn’t wear it, he was the same one selling in two or three in the morning.
He goes to this interview again betting on a friend that he will succeed. Instead of asking him for a biography and experience, they just pick up a pen and say, “Tell this to me.” Mike Grou gets the job at this point. He does not talk about the pen and does not say “Nice pen, do not scratch as you type … He follows emotions. He says: I want you to imagine that you are making a deal right now. All this is planned. It’s taken you two months, ready to sign … you reach into your pocket and pull out a pen with a ball on top. It costs 40 cents. What impression will you leave on the other person? What will she think of you? What will be the effect on your upcoming business deal? Now imagine, on the other hand, that you have this one. It has a perfect design, it writes like a feather and you give it to your partner to sign the deal. How did Mike get a job at QVC? He was not concerned with the qualities of the pen, He follows the emotional side.
It puts a picture in their minds of how they use this pen. This is what leads him to getting a job at QVC. You might ask: Clark, isn’t selling logical? Don’t you have to convince someone to buy, to prove superiority of your deal to that of your competition? No. You don’t want to do that. We actually buy with our emotions people and we fit them to logic. So, if you really want to convince someone to buy something, follow the emotional side. My example in this video: I said: Look, if you watch this video i would like to bet that at some point in life you had to fill out a job interview form, you were selling something to someone or convincing people of your ideas … As you can see, I’m drawing a picture in your mind for the moment, in which you actually sold something, to get in touch with your emotional side and keep you watching.
The next “P.” – Proof “The Proof.” A great story: Andrew Stone from Pixar He is a graphic design teacher in his career. In the first hour he writes on the board “Apple” and draws an apple. And he says: This is Rule # 1 in graphic design “Don’t do this!” – the two together. Then he takes a piece of paper, covers the inscription and says: do it. But not both together. In other words, he says, “Show me, don’t tell me.” The proof is not to prove how great our company is or how big of an entrepreneur we are, how great we are at a job interview, We can say whatever we want, but people really want real examples, stories, the emotional side again, from the moment you make it happen. Show them, don’t tell them. The last “P” Pitch – Call; Offer. This is what most people have the mindset for: OK, I have to sell. They focus 90% of the time on this component. And they miss those first 3. What is the problem? If you don’t develop those first three phases, this one won’t matter.
In other words, if you have a one-minute video you lose people in the first 5 seconds as a TV ad, what is the movie for the next 55? Let’s just say you did everything here and you came here: “The Call” “Call” – The final phrase. What to do I will waste no time for all 7 psychological reasons people to buy: shortage, social proof, believability and other things we’ve heard about sales, You can search for them or you already know them.
What I want to say here is my most important tip: I have a story about tourists and jams in the supermarket They offer people 30-40 kinds of sweet. They noticed that Many people stop, but few buys. When they put 4 to 8 types of sweet, sales jump to the top. In other words, when we are overwhelmed with decisions, we do nothing. I feel that only one call to action is most effective. Give them an offer, a call. Don’t make them do 20 things or 5 things.
Give them one thing you want them to do at the end of your video. At the end of your article, your post on social media. Take one call to action, maybe two related actions, at the end of the presentation. This is the best way to engage people. So here is my call to you: If you liked this video, if you learned a new thing, Scroll down and give one thumbs up. If you like it, share the video with anyone you think will benefit. This is the only thing I want: Share it with someone, who you talked to about persuasion or sales. Until next time!
