As a starting point for reviewing your partners’ motivation and applicable incentives, take a look at your current behaviors, attitudes and systems as they relate to channel engagement to start your thought process.
Gamefication’s biggest benefit is in encouraging indirect channel personnel to engage in more mundane but important activities that help the vendor or the wider ecosystem.Read More
Previously in this series, I drilled down into what sustains channel partner engagement and why it’s valuable. Today, I’m going to cover two types of effective motivators -- financial compensation and social reward.Read More
