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What ties channel partner motivation is collaborating with your partners.
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Channel Partner Motivation Pt. 1
As a starting point for reviewing your partners’ motivation and applicable incentives, take a look at your current behaviors, attitudes and systems as they relate to channel engagement to start your thought process.Read More
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Channel Partner Motivation Pt. 2
Previously in this series, I drilled down into what sustains channel partner engagement and why it’s valuable. Today, I’m going to cover two types of effective motivators -- financial compensation and social reward.Read More
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Channel Partner Motivation: Gameification
Gamefication’s biggest benefit is in encouraging indirect channel personnel to engage in more mundane but important activities that help the vendor or the wider ecosystem.Read More
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