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So it’s interesting cause I do get this comment, people saying, “Oh you know,” “like, Dan Lok came out of nowhere”. I was doing an interview with Mark Joyner. Mark Joyner, he was, people don’t know Mark Joyner, but he was like the godfather of internet marketing. He was the first, he came up with the book, the term E-book. He was the guy who came up with it. He started the first tracking pixel, like tracking software online, right? The first E-book publishing company online, ever.
We would talk, you listen to it, Dan Lok’s show, after a few weeks I release it, we just talking about old story, and then Mark and I would talk and we just laugh, cause a lot of these guys come and go, come and go, right? And I said oh you’re still around, and then he was like he’s around, but he’s saying, “Dan, but you are like on a whole different level”.
He’s just talking about that. Why I share that with you is what I’m saying is, you cannot rely on one platform. The way I always see it, because I’ve seen this, I’m way more conservative, meaning I have something that works, my mind is already, it’s going to stop working any time. That’s why I build the second thing. Most people don’t think that far, right? Most if they have, “Oh I have,” “I have a program that is selling well”, I already think that’s going to be obsolete, I need something else, right? And then I have something else, I have something else that supports it.
So I don’t think about this, I think about this. Remember, see what teach us the bi-pyramid? The three percent? You only sell to the three percent, which is the most expensive sale that you can get. Because those are the ready-to-do buyers, right? Those are the most expensive. All the money is not made there, the money is in the middle part, right? So you need to nurture. I believe, at this point, the best is YouTube, period. Because YouTube does all the pre-selling for you. I don’t like the Facebook free, for people who are not your students yet, because it gives them access too easily. When they get access too easily, there’s no value. Cause you’re already in the Facebook group. And they can engage, they can not engage, but I much prefer if they are actually already students.
I understand the theory of the Facebook where you nurture that relationship. But I would rather nurture that relationship not with the one thousand, I want to nurture relations with two billion people, that’s on YouTube. I’m not interested in just nurturing one thousand. And I want to nurture relationship in a way, at their own terms, not at mine. Meaning that they can consume the content when they want, where they want, on whatever device they want, however they want it. And I want that. I don’t want it to be, oh you on Facebook group, you know I’m talking about? Yeah, it’s very linear, right? And I don’t want it, nowadays I don’t want to do something just to sell something or it has no residual value. I need to do one thing, and it can do this much stuff, right? Like I need to be answering questions, I’m filming, I’m creating content, I’m doing YouTube, I’m doing Instagram. I want one move has ten effects, versus I do ten moves only got to fuck one effect.
That doesn’t make sense. So, that’s what I would say. So I’m saying focus on also YouTube, as you are delivering content, everything I’ve shared with you in the last two days, right? What to do, how to do it, all of that. And then anyone that join your webinar, give them the YouTube video, build the relationship there. Build your email list. And then for you as career change, career shift, there are a lot of key words you could target, right? So, goes back to the consumption theory: That’s my theory, right? So ten K, they need ten hours.
That’s, that’s, that’s Now a webinar counts, if it’s like one hour, ninety minutes that’s cool. But, you need them to consume your content, and that’s something you need to talk to your influence, I’m teaching you, how you communicate with influence, right?.
